{"id":2637,"date":"2026-01-12T18:08:29","date_gmt":"2026-01-12T18:08:29","guid":{"rendered":"https:\/\/jennymaryelliottdrinksconsultant.co.uk\/?p=2637"},"modified":"2026-09-02T22:07:47","modified_gmt":"2026-09-02T21:07:47","slug":"jennys-top-tips-for-finding-the-perfect-field-sales-person%f0%9f%91%8b","status":"publish","type":"post","link":"https:\/\/jennymaryelliottdrinksconsultant.co.uk\/?p=2637","title":{"rendered":"Jenny\u2019s Top Tips for Finding the Perfect Field Salesperson!\ud83d\udc4b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2637\" class=\"elementor elementor-2637\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-094558d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"094558d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68cdcf7\" data-id=\"68cdcf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec46eb8 elementor-widget elementor-widget-heading\" data-id=\"ec46eb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Jenny\u2019s Top Tips for Finding the Perfect Field Salesperson!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcf840f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcf840f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffbeee3\" data-id=\"ffbeee3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f40e5e elementor-widget elementor-widget-text-editor\" data-id=\"8f40e5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>If you\u2019re a start-up drinks brand with no distribution yet, the right person for your sales team will make all the difference. You need someone who is going to fit the bill to deliver results in the on-trade.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":2638,\"width\":\"649px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} --><\/p>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>Here\u2019s what I look for when helping brands build their perfect sales force:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-197d7d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"197d7d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95db95b\" data-id=\"95db95b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eeb9a3 elementor-widget elementor-widget-image\" data-id=\"7eeb9a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/jennymaryelliottdrinksconsultant.co.uk\/wp-content\/uploads\/2026\/01\/Jenny-Images-Services-3-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-3764\" alt=\"\" srcset=\"https:\/\/jennymaryelliottdrinksconsultant.co.uk\/wp-content\/uploads\/2026\/01\/Jenny-Images-Services-3-768x432.png 768w, https:\/\/jennymaryelliottdrinksconsultant.co.uk\/wp-content\/uploads\/2026\/01\/Jenny-Images-Services-3-300x169.png 300w, https:\/\/jennymaryelliottdrinksconsultant.co.uk\/wp-content\/uploads\/2026\/01\/Jenny-Images-Services-3-1024x576.png 1024w, https:\/\/jennymaryelliottdrinksconsultant.co.uk\/wp-content\/uploads\/2026\/01\/Jenny-Images-Services-3-1536x864.png 1536w, https:\/\/jennymaryelliottdrinksconsultant.co.uk\/wp-content\/uploads\/2026\/01\/Jenny-Images-Services-3.png 1600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e514441 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e514441\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ede640a\" data-id=\"2ede640a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d481877 elementor-widget elementor-widget-text-editor\" data-id=\"3d481877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f511.svg\" alt=\"\ud83d\udd11\" \/>Top 10 Must-Have Traits<\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h4>1. Friendly &amp; approachable<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f91d.svg\" alt=\"\ud83e\udd1d\" \/><\/h4>\n<p>An outgoing people-person who can build rapport the second they walk into a bar.<\/p>\n<h4><!-- \/wp:paragraph --><!-- wp:paragraph --><\/h4>\n<h4>2. Curious &amp; Inquisitive<\/h4>\n<p>Someone who is never afraid to ask questions! They listen and learn during every conversation.<\/p>\n<h4><!-- \/wp:paragraph --><!-- wp:paragraph --><\/h4>\n<h4>3. Confident Presenter<\/h4>\n<p>Able to explain the brand story with impact. Including the drinks taste profile, and how to use it behind the bar.<\/p>\n<h4><!-- \/wp:paragraph --><!-- wp:paragraph --><\/h4>\n<h4>4. Commercially Savvy<\/h4>\n<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">It\u2019s essential to understand the basic commercials of a bar and how to use them, including GP, ROI &amp; cash margin &#8211; previous hospitality experience has this already built in, which is invaluable!<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f609.svg\" alt=\"\ud83d\ude09\" \/><\/span><\/p>\n<h4><!-- \/wp:paragraph --><!-- wp:paragraph --><\/h4>\n<h4>5. Strong Negotiator<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4aa.svg\" alt=\"\ud83d\udcaa\" \/><\/h4>\n<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">It\u2019s important to be able to have challenging conversations to close the sale.<\/span><\/p>\n<h4><!-- \/wp:paragraph --><!-- wp:paragraph --><\/h4>\n<h4>6. Good at Building Long Term Relationships<\/h4>\n<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">We need someone who will stick to their word, and do what it takes to support the growth of the brand in their customers venue.<\/span><\/p>\n<h4><!-- \/wp:paragraph --><!-- wp:paragraph --><\/h4>\n<h4>7. Empathetic<\/h4>\n<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">They must care about the brand and understand when a brand &amp; venue will work in harmony together. They need to put themselves in the customers shoes to understand their needs.<\/span><\/p>\n<h4><!-- \/wp:paragraph --><!-- wp:paragraph --><\/h4>\n<h4>8. Engaging Communicator<\/h4>\n<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Ability to connect with the decision maker to achieve sales, and connect with the bar team to drive volume. Every conversation must count.<\/span><\/p>\n<h4><!-- \/wp:paragraph --><!-- wp:paragraph --><\/h4>\n<h4>9. Organised <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f5c2.svg\" alt=\"\ud83d\uddc2\" \/><\/h4>\n<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Great time management for personal admin and preparation for a day on-trade.<\/span><\/p>\n<h4><!-- \/wp:paragraph --><!-- wp:paragraph --><\/h4>\n<h4>10. Self motivated<\/h4>\n<p><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">You need a pro-active individual who is confident working alone and staying focused during a day of field sales.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>If you need any tips on building your own sales team, let\u2019s start the conversation! Email Jenny@JMEDrinksConsultancy.co.uk <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/263a.svg\" alt=\"\u263a\ufe0f\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:file {\"id\":2639,\"href\":\"https:\/\/jennymaryelliottdrinksconsultant.co.uk\/wp-content\/uploads\/2026\/01\/Finding-The-Perfect-Field-Sales-Person-1.pdf\",\"displayPreview\":true,\"previewHeight\":750,\"metadata\":{\"name\":\"Finding The Perfect Field Sales Person PDF\"},\"align\":\"center\"} --><!-- \/wp:file --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2fbf13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2fbf13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ac8df8\" data-id=\"6ac8df8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f217b35 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f217b35\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jennymaryelliottdrinksconsultant.co.uk\/#ContactUs\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet the Team<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jenny\u2019s Top Tips for Finding the Perfect Field Salesperson! If you\u2019re a start-up drinks brand with no distribution yet, the right person for your sales team will make all the difference. You need someone who is going to fit the bill to deliver results in the on-trade. Here\u2019s what I look for when helping brands [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-field-sales-expertise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jenny\u2019s Top Tips for Finding the Perfect Field Salesperson!\ud83d\udc4b - JME<\/title>\n<meta name=\"description\" content=\"Drinks consultant, highly experienced within the on trade and off trade to help grow your drinks brand. Experienced within the spirits, beer and rtd industries. Business development management teams, passionate drinks sales teams working with the right outlets, bars and groups for your drinks brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jennymaryelliottdrinksconsultant.co.uk\/?p=2637\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jenny\u2019s Top Tips for Finding the Perfect Field Salesperson!\ud83d\udc4b - JME\" \/>\n<meta property=\"og:description\" content=\"Drinks consultant, highly experienced within the on trade and off trade to help grow your drinks brand. Experienced within the spirits, beer and rtd industries. 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