Services

1: On-trade Field Sales for Premium Drinks Brands

We deploy our experienced field sales team to drive brand awareness, gain distribution through our partner wholesalers, win new business, then drive rate of sale in key restaurants, bars, and hospitality venues.

2. On-trade Marketing Activations for Premium Drinks Brands

We run creative, results-driven marketing activation campaigns, such as menu placements, pop-up events, consumer sampling sessions, bar staff training to drive sales and brand awareness.

3. Brand, Sales, Marketing and People Strategy for Premium Drinks Brands

Our comprehensive strategy service helps businesses develop a robust plan covering brand, sales, marketing and people. We use our industry experience and insight to help drinks brand owners make informed decisions that drive growth and profitability.

4. Drink Sales Recruitment and People Development

We work differently from most recruiters, we scout, train, and develop emerging sales talent to prepare them for an exciting career in sales within the drinks industry. We offer specific drinks sales training and coaching to develop drinks sales teams.

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Field Sales Team

 We have a strong team of passionate field sales and marketing professionals who are ready to support your drinks brand in any major UK city.

Field Sales Managers

Sales & Brand Ambassadors

Route to Market Managers

Meet The JME Field Sales Team

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Experienced and successful drinks consultant, whose passion is developing brands and people.

Jenny’s career has spanned roles in field sales management, training and people development, first starting in the beauty industry, then making the move over to beer in 2006 when she became an Accredited IBD Beer Sommelier. Whilst at multinational brewer Molson Coors, Jenny was the lead on developing their global sales training and Beer Ambassador programme.

Jenny went on to work with BrewDog, where she created and implemented the International Sales Ambassador team in over 10 international markets. In 2019, Jenny embarked on the next stage of her career as an independent consultant to the drinks industry, working on many start up and scale up brand projects.

Jenny has a strong focus on creating strategies which cover:

Brand  |  Sales  |  Marketing  |  People

Jenny Mary Elliott JME Drinks Consultancy field sales agency on trade activation brand

Client Testimonials

“JME has been helping Panther M*lk build its presence in the on-trade in the UK, starting in Scotland & the North of England. Andrene Hughes & Jenny Mary Elliott set up our internal sales team in Scotland and they continue to train and manage our two brand ambassadors, providing a more structured focus and commercial results. We now have an additional 2 JME ambassadors working for us & within a short period, they have gained excellent traction in Manchester and the North and are now launching in Bristol and Cardiff. Jenny and the team have also opened up new RTM partners, such as Hammonds of Knutsford and Inn Express Independent Wholesale Drinks Supplier by driving on-trade customer awareness and sales. They have a fantastic team, everyone we have met have been excellent, especially Andrene and Josh. We are delighted with the results and look forward to working more with JME in the coming months. I would have no hesitation in recommending them, and I already have.”
Paul Crawford
Paul CrawfordCEO / Founder / Top Cat
“Jenny has been an important cog in the SLY DOG wheel as she created and implemented our sales strategy which launched us into the on-trade this year and has given us huge success. Jenny managed our field sales project as we launched across 4 key cities in the UK.  She hired, trained, and managed our 4 Brand Ambassadors and works closely with our RTM partners to enable success. Jenny is always at the end of the phone if we need her help. Her experience has really got SLY DOG firing in the on trade and off to a strong start.”
Louis Goddard Watts
Louis Goddard WattsFounder of SLY DOG Rum
“Jenny and the JME team have targeted customers for the Mixologi fruit puree brand across 9 UK cities for me. Jenny matched Josh, Sam, Emiliano, and Adriana with the brand who are all experienced mixologists that really get the brand. This has shown in the results with all the consultants winning business from day one. Jenny helped with sales strategy and her management team of Johnny, Andrene and Lenia provide a structure for the consultants to thrive. JME are the genuine article. If you need external help to grow sales, then in my opinion they are the best in the business.”
Clive Thomas
Clive ThomasSales Director - Beverage
I'm thoroughly enjoying my time working with Jenny, her knowledge of the trade is impeccable and I know the information and service provided is concrete and reliable. Jenny and her team are honest, dependable, and incredibly hardworking, I'm looking forward to continuing our ambassador programme together this year.
Kirsty O'Connell
Kirsty O'ConnellChannel Sales Manager at Moet Hennessy
Jenny has provided fresh impetus to our recruitment at MJUK, taking the time to fully understand our business and recruitment needs in order to best match talent. Jenny fully communicates with all stakeholders and is a trusted advisor when it comes to finding the right talent for our organisation. She works with pace and diligence to deliver fully on the brief. I continue to work with Jenny as I have faith in her service and have no hesitation in recommending her to others.
Ben Payne
Ben PayneHead of Field Sales Jager
Our brand had established a foothold in specialist retail in Scotland but we wanted to increase our presence in the on-trade, however, we weren't sure how best to go about this. JME had come highly recommended by a couple of other brands and Jenny's enthusiasm and knowledge of the industry meant it was a no-brainer. They've all been fantastic [at JME] but culture comes from the top and Jenny's enthusiasm and expertise shines through in everything the team does. In the first few months, we have achieved listings for all of our SKU's with all of the targeted routes to market, resulting in larger and more frequent orders. Meanwhile, our products are being used in creative cocktails and signature serves at venues which align with our brand due to JME's targeted 'boots on the ground' campaign.
Ali Kerr / Jonny Ingledew
Ali Kerr / Jonny Ingledew Sales & Exports / Co-Founder of North Uist Distillery Co.
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Drinks Industry Highlights

Contact

Please contact us for more information. We’re always happy to talk!
We look forward to meeting you to learn about you, your business, and your brand story.

Email: info@jmedrinksconsultancy.co.uk

Call: 07366 500554