1. Field sales and Trade Marketing Activations

Our Field Sales and Trade Marketing Activations service provides a comprehensive support to launch and grow your drinks brand in on-trade venues. We deploy our experienced sales team to drive brand awareness, gain distribution, win sales, then drive rate of sales, in key venues.

2. Route to Market Agreement and Management

Our RTM agreement and management service ensures your drinks brand is available through the correct channels, to ensure a successful launch and continued growth.

3. Brand, Sales, Marketing and People strategy

Our comprehensive strategy service helps you develop a robust plan covering brand, sales, marketing, people. We provide industry experience and insights to help drinks brand owners make informed decisions that drive growth and profitability.

4. Founder Coaching

Jenny Mary Elliott provides a founder coaching service, offering personalised coaching and mentorship to help founders develop the skills and knowledge a drinks brand owner needs to succeed in on-trade sales.

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Field Sales Team

 We have a strong team of passionate field sales and marketing professionals who are ready to support your drinks brand in any major UK city.

Field Sales Managers  |   Sales & Brand Ambassadors  |   Route to Market Managers

Meet The JME Field Sales Team

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Experienced and successful drinks consultant, whose passion is developing brands and people.

Jenny’s career has spanned roles in field sales management, training and people development, first starting in the beauty industry, then making the move over to beer in 2006 when she became an Accredited IBD Beer Sommelier. Whilst at multinational brewer Molson Coors, Jenny was the lead on developing their global sales training and Beer Ambassador programme.

Jenny went on to work with BrewDog, where she created and implemented the International Sales Ambassador team in over 10 international markets. In 2019, Jenny embarked on the next stage of her career as an independent consultant to the drinks industry, working on many start up and scale up brand projects.

Jenny has a strong focus on creating strategies which cover:

Brand  |  Sales  |  Marketing  |  People

Client Testimonials

Drinks Industry Highlights


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Please contact us for more information. We’re always happy to talk!
We look forward to meeting you to learn about you, your business, and your brand story.


Call: 07366 500554