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The Team for hire To Launch or Scale your Drinks Brand.
At JME Drinks Consultancy, we don’t just give advice. We are a full-service commercial partner for drinks brands launch and growth. Whether you need a fool proof plan to enter the UK market, the absolute best people to create success, or a dedicated team hitting the pavement to win business—we make it happen.
Boots on the Ground
Winning in the drinks industry requires physical presence and persistence. Our field sales engine puts your brand directly in front of target consumers:
Route-to-Market Mapping:
We identify your ideal wholesale partners and premium on-trade venues with optimized pricing and support.
Distribution & Visibility:
We secure menu placements, train venue staff, and ensure your liquid actually moves off the shelf.
Real-Time Data:
Transparent feedback from the field keeps you informed on performance and key growth opportunities.
People Who Know the Industry
We leverage deep trade networks—not generic databases—to recruit commercial talent that truly understands the beverage landscape:
Industry-Specific Sourcing:
We source candidates using first hand sales experience in the drinks trade.
Strategic Guidance:
We advise on your broader talent strategy to ensure long-term alignment.
Cultural Fit:
We match candidates directly to your brand’s energy and business culture.
Bringing Your Drinks Brand to Life
Securing the listing is only half the battle—we create high-impact experiences that drive velocity and convert consumers:
Liquid to Lips: Targeted sampling and consumer campaigns that build immediate trial and brand loyalty.
Trade Engagement: Direct partnerships with venues and wholesalers to keep your brand top-of-mind and moving off menus.
Staff Education: Hands-on training on brand story and perfect serves, turning bartenders into your strongest advocates.
Jenny’s career has spanned roles in brand launch and growth, field sales management, training and people development, first starting in the beauty industry, then making the move over to beer in 2006 when she became an Accredited IBD Beer Sommelier. Whilst at multinational brewer Molson Coors, Jenny was the lead on developing their global sales training and Beer Ambassador programme.
Jenny went on to work with BrewDog, where she created and implemented the International Sales Ambassador team in over 10 international markets. In 2019, Jenny embarked on the next stage of her career as an independent consultant to the drinks industry, working on many start up and scale up brands.
Since 2021 JME Drinks Consultancy has been a “field sales team for hire” allowing emerging drinks brands who can’t afford their own team, or larger businesses with a gap in their’s, to hire a reliable, experienced, results driven sales team who are passionate about drinks and hospitality savvy.
The natural progression was to extend JME to cover Drinks Sales Recruitment, where Jenny now sources the perfect talent for drinks brands across UK Sales or Marketing roles.
Jenny has a strong focus on creating and implementing strategies which cover:
Brand | Sales | Activation | Recruitment
Please contact us for more information. We’re always happy to talk!
We look forward to meeting you to learn about you, your business, and your brand story.
Email: info@jmedrinksconsultancy.co.uk
Call: 07366 500554
